Description:
Smail Property Group is a trusted property investment and development company based in the UK, specializing in high-quality residential and commercial projects. With a keen focus on revitalizing spaces and creating long-term value, we work with investors, landlords, and homeowners to deliver innovative real estate solutions.
The Role
We’re looking for a Marketing & PR Executive to drive our brand presence, scale lead generation efforts, and position us as a thought leader in the UK property investment space.
Key Responsibilities:
Marketing Strategy & Execution
- Develop and execute multi-channel marketing campaigns for Smail Property Group and Property Action Network
- Create and manage content calendars (email, blog, LinkedIn, Instagram, YouTube)
- Collaborate with the CEO and team on brand messaging, offers, and promotions
- Track KPIs and generate monthly performance reports
PR & Communications
- Build brand awareness through media outreach, guest speaking opportunities, and PR campaigns
- Craft compelling press releases, articles, and success stories
- Manage relationships with journalists, podcast hosts, influencers, and property media outlets
Events & Community Engagement
- Promote PAN networking events and support event planning (both in-person and online)
- Drive event attendance through strategic marketing, partnerships, and email campaigns
- Create post-event content (testimonials, recap posts, photos/videos)
Requirements:
- 3+ years experience in marketing, PR, or communications (property/real estate sector a plus)
- Strong copywriting and storytelling skills
- Experience with social media management tools, email marketing platforms, and CRM systems
- A self-starter mindset, comfortable in a fast-paced entrepreneurial environment
- Knowledge of or passion for the property investment market
- Experience with SEO and paid ads (Google, Meta)
- Video editing or graphic design skills (Canva, Adobe, CapCut)
- Previously grown a personal or business brand on LinkedIn, YouTube, or Instagram