Marketing Officer

Description:

Job Responsibilities

• Develop and communicate display guidelines (planograms, visual standards) to the sales teams.

• Ensure product visibility and brand presence across channels according to marketing plans.

• Plan and coordinate product positioning and displays with the sales team.

• Maintain records of daily display activities, in-store execution, and performance.

• Analyze display effectiveness and provide insights for improvement.

• Monitor competitor displays and promotional activities and report findings to the marketing team.

• Assist in the planning and rollout of trade promotions and seasonal campaigns.

• Coordinate with procurement and logistics teams to ensure timely delivery of display materials and branding assets.

• Ensure all promotional materials are brand-compliant and well-utilized in the field.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• Proven experience (2+ years) in a marketing role with FMCG

• Excellent communication skills

• Hands on experience with excel

• Creative mindset with an eye for detail