Marketing Manager

Description:

5th Pillar Family Takaful Limited is looking to hire 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 / 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐚𝐝, you must be a forward-thinking executive for researching, proposing, and executing our marketing strategies within Pakistan & any other regional landscape relevant to our business model.

Key focus areas:

- Brand building

- Experiential Marketing

- Digital Marketing and social media marketing

- Influencer Marketing

- Understanding of Market and research analysis

Responsibilities:

- Experience working with production houses for content creation. The understanding of the entire creative process, from ideation and planning to production and distribution is mandatory.

- Develop and execute comprehensive marketing strategies to drive brand awareness, brand visibility and increasing market share.

-Initiate strategic brand partnerships and collaborations to elevate brand desirability and reach new audiences.

- Conduct market research to identify trends, competitors, and consumer preferences, providing insights for product development and marketing strategies.

- Collaborate with the 3rd party vendors to ensure visually appealing and on-brand marketing materials, packaging, and promotions.

- Initiate content marketing initiatives, including blog posts, articles, and social media content, to engage and educate the target audience.

- Work closely with the business team to align marketing efforts with sales objectives and support the overall growth of the business.

- Manage relationships with influencers, and partners for effective collaboration and promotional activities.

- Manage overall budgeting of campaigns.

- Setting and overseeing KPIs and outcomes for performance marketing.