Marketing Manager

Description:

Your Edu Connect, a premier education consulting firm with a global presence, is looking for a Marketing Manager to join our team in Islamabad. As a Marketing Manager, you will lead and execute marketing strategies that enhance brand visibility, attract qualified leads, and drive business growth. You will manage digital campaigns, oversee content creation, and foster strong relationships with key education partners.

Key Responsibilities:

• Marketing Strategy and Planning:

  • Develop and implement strategic marketing plans to achieve company growth objectives.

  • Design and execute targeted campaigns to drive student recruitment, partnerships, and brand building.

  • Conduct market research to identify trends and competitor strategies.

• Digital Marketing:

  • Manage all digital marketing activities, including social media marketing (Facebook, Instagram, LinkedIn, YouTube), SEO/SEM, and email campaigns.

  • Plan and execute paid advertising campaigns (Google Ads, Facebook Ads) to increase traffic and inquiries.

• Content Development:

  • Oversee the creation of engaging content for digital and print media (blogs, newsletters, social media).

  • Develop promotional materials, brochures, and presentations for outreach initiatives.

• Event Management:

  • Organize and promote webinars, education fairs, and open days.

  • Foster relationships with schools, universities, and education partners for joint marketing activities.

• Analytics and Reporting:

  • Track and analyze marketing KPIs and ROI to improve campaign effectiveness.

  • Provide regular performance reports to refine strategies.

• Team Collaboration:

  • Collaborate with Admissions, Counseling, and Operations teams to align marketing activities with organizational goals.

  • Lead and mentor the marketing team to enhance productivity and creativity.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master’s preferred).

• 2+ years of proven marketing management experience, ideally in the education or consultancy sector.

• Strong understanding of digital marketing tools, CRM systems, and marketing analytics.

• Creative thinker with strategic planning skills.

• Excellent written and verbal communication skills.

• Ability to multitask and thrive in a fast-paced environment.

• Leadership qualities and a collaborative attitude.

Benefits:

• Base salary with high growth and incentive potential.

• Opportunities for professional development and career advancement.

• Dynamic and supportive work environment.

• Ability to lead and build your own team.