Marketing Manager

Description:

Pursue Today is looking for a Marketing Manager to lead revenue-focused campaigns and marketing strategies for their rapidly growing AI-powered customer acquisition platform, GoCustomer.ai. If you have a proven track record of scaling SaaS products in startup environments and can execute data-driven campaigns, this is an exciting opportunity for you.

Key Responsibilities:

1. Revenue-Focused Campaign Strategy:

   • Design and execute multi-channel campaigns (email, LinkedIn, webinars, paid ads) to drive growth, conversions, and annual recurring revenue (ARR).

   • Own KPIs such as customer acquisition cost (CAC) reduction, lead-to-customer conversion rates, and revenue attribution.

2. Product Launches & Go-to-Market Execution:

   • Lead end-to-end product launches, especially new AI features (e.g., Email Recipe Library, deliverability tools).

   • Collaborate with product teams to translate technical features into customer-centric messaging.

3. Startup-Scale Growth Hacking:

   • Identify and test high-impact growth channels (e.g., partnerships, affiliate programs, viral loops).

   • Use data to iterate campaigns and allocate budgets for maximum return on investment (ROI).

4. Content & Demand Generation:

   • Oversee the creation of case studies, whitepapers, and sales collateral.

   • Build SEO-driven content frameworks to dominate keywords in AI sales automation.

5. Analytics & Optimization:

   • Track campaign performance with tools like HubSpot, Google Analytics, and custom dashboards.

   • Report on metrics weekly to leadership, providing actionable insights to refine strategies.

6. Market & Competitor Intelligence:

   • Monitor trends in AI marketing tools to identify differentiation opportunities.

Required Skills & Competencies:

• Proven success in launching products and hitting revenue targets (e.g., “Grew ARR by 200% in 12 months through paid social campaigns”).

• Expertise in marketing automation tools (e.g., HubSpot, Marketo), CRM integration (e.g., Salesforce), and analytics platforms.

• Strong understanding of SaaS metrics such as LTV:CAC, churn reduction, and funnel optimization.

• Startup DNA: Thrives in ambiguity, prioritizes ruthlessly, and executes with limited resources.

• Experience with AI/ML-driven marketing tools (e.g., ChatGPT for content, predictive lead scoring).

• Background in scaling PLG (product-led growth) motions for SaaS.

• Familiarity with Series A/B startup environments.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

What We Offer:

• Flexible working hours.

• Quarterly family treats and annual retreats.

• Performance-based bi-annual bonuses.

• Health insurance.

• Learning opportunities.

• Indoor gaming.

• Tea on the house.