Description:
We are looking for an experienced Marketing Manager to lead the marketing function from strategy through execution. The ideal candidate will be a results-oriented marketer who can translate market insights into impactful campaigns and drive measurable business growth.
Key Responsibilities:
- Develop and execute quarterly marketing strategies aligned with business objectives.
- Manage the annual/quarterly marketing calendar, campaigns and seasonal initiatives.
- Own the marketing budget and track ROI, CAC, LTV and campaign performance.
- Lead, mentor and develop the in-house marketing team.
- Manage external agencies, influencers and strategic marketing partners.
- Strengthen brand positioning across all customer touchpoints.
- Drive campaigns for customer acquisition, engagement, conversion and retention.
- Monitor market trends and customer insights to identify growth opportunities.
- Develop and execute integrated campaigns across paid, organic, social and content channels.
Requirements:
- Bachelor's or Master's degree in Marketing, Business Administration or a related field.
- 4–5 years of relevant marketing experience.
- Proven experience in integrated marketing campaigns and brand growth.
- Strong analytical and strategic mindset with the ability to convert data into business insights.
- Hands-on experience with Google Analytics and digital advertising platforms.
- Strong understanding of performance marketing, customer acquisition and retention.