Description:
We are looking for a “Marketing Lead” at Alkaram Studio.
Responsibilities:
- Custodian of the marketing budget, ensuring efficient allocation and maximizing ROI.
- Lead the development, implementation, and measurement of data-driven marketing campaigns across various channels to achieve brand awareness, lead generation, and sales growth.
- Develop and manage comprehensive media plans, optimize media buys and placements across traditional and digital channels.
- Monitor campaign performance metrics and make data-driven decisions to optimize media spend.
- Oversee the integration of all marketing activities to create a seamless brand experience across all touchpoints.
- Implement and analyze Brand Health Tracking programs to monitor brand perception, competitor activity, and market trends.
- Partner with external research firms to gather market data and to identify customer needs, preferences, and market trends and make informed marketing strategies.
- Lead and execute mystery audit programs to evaluate customer experience and identify areas for improvement.
- Provide leadership and direction to the brand team, fostering a collaborative and results-oriented environment.
Qualifications: 7 to 8 years of experience, along with a Bachelors/Master’s degree in in the relevant field.