Marketing Lead



We are looking for a “Marketing Lead” for our Karachi office.


The position calls for:

• Executing digital strategy through the development and implementation of comprehensive digital marketing programs in line with business priorities.


• Devising actionable strategies from customer insights with other team members.


• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.


• Planning and control of the digital marketing budget and spending by allocating budgets to different channels.


• Using A/B testing to optimise digital marketing performance.


• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.


• Developing and managing the editorial calendar to ensure deadlines are met.

• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.


• Managing relationships with external marketing agencies.


• Ensuring consistency of brand voice, style and tone across all content.


• Analysing content traffic metrics and the effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.


Skills required:

• At least 1-year experience ideally in Consumer Insights / Market Research, Digital Marketing or Content Management within Media & Entertainment industry.

• Ability to develop engaging content for a wide range of audiences.

• Creative marketing insight, preferably with a strong content creation and writing background.

• Experience in Content Management, Content Planning, Social Media / Viral Marketing, Content Analysis, and Community Management, would be a strong advantage.

• Good knowledge of Campaign Management Tools (Hubspot, Mailchimp).

Organization Eximus Education
Industry Marketing Jobs
Occupational Category Marketing Lead
Job Location Karachi,Pakistan
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2022-11-09 9:14 am
Expires on 2022-12-24