Marketing Lead

Description:

We are looking for a “Marketing Lead” for our Karachi office.

The position calls for:

• Executing digital strategy through the development and implementation of comprehensive digital marketing programs in line with business priorities.

• Devising actionable strategies from customer insights with other team members.

• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

• Planning and control of the digital marketing budget and spending by allocating budgets to different channels.

• Using A/B testing to optimise digital marketing performance.

• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

• Developing and managing the editorial calendar to ensure deadlines are met.

• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

• Managing relationships with external marketing agencies.

• Ensuring consistency of brand voice, style and tone across all content.

• Analysing content traffic metrics and the effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

Skills required:

• At least 1-year experience ideally in Consumer Insights / Market Research, Digital Marketing or Content Management within Media & Entertainment industry.

• Ability to develop engaging content for a wide range of audiences.

• Creative marketing insight, preferably with a strong content creation and writing background.

• Experience in Content Management, Content Planning, Social Media / Viral Marketing, Content Analysis, and Community Management, would be a strong advantage.

• Good knowledge of Campaign Management Tools (Hubspot, Mailchimp).