Description:
The ideal candidate should be able to understand a brand, identify what resonates with its target audience, and develop creative marketing concepts, ad angles, hooks, and content ideas that can drive engagement and performance.
This role is ideal for someone who is strategic, creative, research-oriented, and up to date with digital marketing trends.
Key Responsibilities
- Develop creative concepts, marketing angles, and campaign ideas for different brands.
- Conduct competitor and market research to identify new opportunities and trends.
- Develop compelling hooks, concepts, and content directions for digital advertising.
- Understand target audiences and translate insights into creative marketing strategies.
- Brainstorm and develop new ideas for social media campaigns, advertisements, and promotional content.
- Analyze existing marketing creatives and identify opportunities for improvement.
- Stay updated with current social media trends, advertising formats, and consumer behavior.
- Work closely with the design, copywriting, and performance marketing teams to execute creative concepts.
- Contribute to campaign planning and ensure creative ideas align with overall marketing objectives.
- Review campaign/creative performance and use insights to develop better concepts and strategies.
- Maintain a strong understanding of different brands, their positioning, audiences, and competitors.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in digital marketing, creative strategy, content strategy, or a similar role.
- Strong understanding of digital marketing and social media platforms.
- Excellent creative thinking and idea-generation skills.
- Strong research and analytical skills.
- Ability to understand audience behavior and develop relevant marketing concepts.
- Good communication and presentation skills.
- Ability to work on multiple brands/projects simultaneously.
- Strong awareness of current digital, social media, and advertising trends.
- Experience working with Meta Ads or other digital advertising platforms is a plus.