Marketing Content Specialist

Description:

Knowledge Platform is a state-of-the-art education company, using technology to bring top-quality educational content to classrooms and online. Knowledge Platform is currently looking for motivated, tech-savvy, and education-minded team members to create learning content, games, and assessments for grades K – 12.

Knowledge Platform is seeking a talented Marketing Content Specialist to join our team. The ideal candidate will be responsible for creating and managing all marketing content, including paid campaign ideation and creation, organic content creation, content strategy, ideation, branding, content recycling, storyboarding, email marketing campaigns, and blogging based on keyword research.

Key Responsibilities:

• Develop and execute content marketing strategies that align with business goals and objectives
• Create engaging and high-quality content in the form of infographics, videos, carousels, PRs, and blogs for a variety of channels, including website, social media, email, and paid campaigns, and should be able to recycle and reuse the content
• Conduct thorough keyword research to inform content creation and optimize content for search engines
• Collaborate with cross-functional teams, including design, development, and sales, to ensure consistent branding and messaging across all channels
• Manage the company's blog and develop a content calendar to ensure regular posting of engaging and informative blog posts
• Conduct A/B testing to optimize content and improve engagement rates
• Analyze and report on content performance and key metrics to stakeholders
• Stay up-to-date with the latest trends and developments in content marketing and implement best practices to enhance content performance and overall visibility
• Ensure that all content is on-brand, consistent in style, quality, and tone of voice, and follows the company's brand guidelines
• Work with third-party vendors, including freelance writers to develop and produce content
• Continuously research and recommend new techniques to improve content marketing performance