Marketing & Business Development Manager

Description:

A rising food delivery startup based in Lahore is looking for a Marketing & Business Development Manager to play a vital role in expanding its reach and growing its presence across both corporate (B2B) and consumer (B2C) segments. The company is on a mission to redefine mealtime for busy office teams and individual customers by delivering fresh, high-quality meals reliably and on time.

This is a unique opportunity to join an ambitious startup at a pivotal stage of growth. The role blends strategic marketing leadership with hands-on business development to help the company scale operations, increase customer acquisition, and solidify its brand identity in a competitive market.

As the Marketing & Business Development Manager, you will spearhead branding, lead-generation campaigns, manage client partnerships, and identify new business opportunities. Your dual focus will be on growing the customer base through innovative marketing strategies and securing long-term B2B partnerships for corporate meal deliveries.

Key Responsibilities:

Marketing:

• Plan, design, and execute multi-channel marketing campaigns targeting both office clients and end-users

• Oversee performance marketing across platforms such as Google, Meta (Facebook/Instagram), and LinkedIn

• Manage the company’s brand presence, including social media, email marketing, and customer referral programs

• Analyze customer behavior, market trends, and campaign performance to refine marketing efforts and improve ROI

Business Development:

• Identify and close partnerships with corporate clients for office meal delivery services

• Build and manage a sales pipeline that includes co-working spaces, tech companies, and other potential partners

• Onboard and manage vendor relationships, including restaurants and meal prep services

• Design and implement loyalty and retention programs for repeat customers and business clients

• Represent the startup at industry events, expos, and client meetings, acting as a brand ambassador

Ideal Candidate Profile:

• Bachelor’s degree in Marketing, Business, or a related field

• 3–6 years of professional experience in marketing, business development, or sales

• Proven success in targeting both B2B and B2C customer bases

• Strong negotiation, communication, and relationship management skills

• A data-driven and creative mindset, with the ability to adapt strategies based on insights and results

• Prior experience in food tech, logistics, or e-commerce industries is highly desirable

Perks & Benefits:

• Competitive base salary with performance-based bonuses

• Opportunity to take part in shaping a growing startup and making an immediate impact

• Fast-track career growth with the potential to move into a leadership role

• A hands-on learning environment with exposure to dynamic and rapidly evolving industry challenges