Description:
We’re on the hunt for a Marketing superstar! In this role, you’ll help us boost player excitement, engagement, and loyalty. Working closely with our product, design, and analytics wizards, you’ll shape and roll out strategies that bring players closer to our brand and enhance our identity.
Job Location: Lahore
Job Mode: Office-based
Qualifications:
A Bachelor’s degree or Final Semester students in Marketing, Advertising, PR, Communication, or a related field.
Skill Requirements:
- Passion for mobile gaming and curiosity about how marketing impacts player growth.
- Basic understanding of digital marketing concepts (Google Ads, Meta Ads, etc.) is a plus.
- Strong analytical mindset with the ability to interpret numbers and trends.
- Good communication and teamwork skills to collaborate across departments.
- Interest in learning App Store Optimization (ASO) and User Acquisition (UA) techniques.
- Familiarity with Excel/Google Sheets for tracking and analyzing campaign data.
- Self-motivated, detail-oriented, and eager to learn in a fast-paced environment.
Responsibilities:
- Assist in planning and executing user acquisition campaigns across multiple digital platforms.
- Support in ASO tasks, including keyword research, creative asset testing, and app store performance tracking.
- Help analyze campaign performance data and prepare reports highlighting trends and key takeaways.
- Conduct competitive research to discover new growth opportunities and creative marketing ideas.
- Collaborate with design and product teams to ensure marketing visuals align with brand goals.
- Participate in brainstorming sessions for new campaign concepts and marketing experiments.
- Learn and implement best practices in performance marketing and ASO under team guidance.