Description:
We’re looking for a results-oriented PPC Expert with hands-on experience in managing paid campaigns for US-based clients, focused on driving conversions and brand growth.
Key Responsibilities
- Plan, launch, and optimize PPC campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
- Conduct keyword research, audience targeting, and competitor analysis to refine strategy.
- Work with the design team to create ad copy, visuals, and A/B tests to improve CTR & conversions.
- Manage budgets, bids, and daily campaign performance for maximum ROI.
- Track, analyze, and report results using Google Analytics, Meta Ads Manager, and Tag Manager.
- Implement retargeting, lookalike audiences, and advanced conversion tracking.
- Stay updated on platform updates, algorithm changes, and industry best practices.
Requirements
- 5+ years of experience running PPC campaigns on Google & Meta (LinkedIn Ads a plus).
- Strong grasp of campaign structures, bidding strategies, and optimization techniques for B2B & B2C.
- Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager.
- Experience with e-commerce, lead generation funnels, and remarketing.
- Excellent analytical skills, attention to detail, and multitasking ability.