Market Lead

Description:

We are hiring a GTM Lead to own the design, build, and execution of the go-to-market engine across inbound, outbound, paid, network, and channel motions. The role manages a team of GTM specialists (lead gen associates, copywriters, SEO and content specialists, CRM and marketing automation specialists) and partners directly with the Head of Strategy on motion sequencing, infrastructure build, and pipeline outcomes.This is not a strategy-only role. It is not an execution-only role. The right person is a strategist who has built and run revenue engines themselves, knows the tools, knows the failure modes, and can move between writing a 12-month motion plan and debugging a cold email infrastructure in the same week.
This role is for you if your strengths lie in
Designing multi-motion GTM systems across inbound, outbound, paid, and channel, then activating them in the right sequence
Building lead sourcing and enrichment workflows in Apollo, Clay, Sales Navigator, and validation tools like ZeroBounce
Running cold email infrastructure end to end: dedicated domains, warm-up, deliverability monitoring, segment-specific sequences in Instantly, Smartlead, or equivalents
Building and managing CRM and pipeline infrastructure (GoHighLevel preferred, HubSpot strong alternative) including lead routing, scoring, lifecycle automation, and reporting
Running paid acquisition across LinkedIn Ads, Meta Ads, and Google Ads with custom audience strategies, retargeting, and segment-specific creative
Working with SEO and content specialists to plan and ship inbound assets that actually convert
Designing signal-based outbound workflows (intent signals, hiring signals, market events) and operationalizing them across email and LinkedIn
Building network activation and warm referral motions on top of founder and executive networks
Managing GTM specialist resources, briefing them clearly, reviewing their output, and holding the team to pipeline outcomes
Using AI tools daily to enrich, personalize, brief, and automate every step of the funnel that should be automated
This is not a single-channel roleYou are responsible for the full GTM engine, not one motion within it. That means designing the 12-month activation plan across motions, owning the infrastructure that gates them (CRM, email infra, enrichment stack, analytics), and making the trade-off calls when resourcing has to flex.You will work alongside senior client stakeholders (founders, sales leadership, channel partners) and need to be credible in those rooms while also being hands-on in the build.
What you will ownGTM strategy and motion sequencingThe 12-month motion activation plan across six core motions (inbound, outbound, paid acquisition, network activation, channel and partner, lifecycle and expansion), including phasing, dependencies, and intensity by quarter. Updated continuously as we learn from market response.Outbound engineCustom audience list build in Apollo and Clay, segment-specific email sequences, LinkedIn outbound at scale, signal-based triggered outreach, ABM tier for priority accounts. Owns the deliverability stack: dedicated sending domains, warm-up cadence, inbox placement, list hygiene. Manages the lead gen associate(s) and the copywriter on outbound sequence development.Inbound enginePartnered with the SEO and content specialists to plan and ship the inbound system: foundational SEO, AEO, organic content engine, conversion assets, paid search activation. Owns the inbound conversion funnel from landing page through MQL handoff.Paid acquisitionCustom Audience Launch Play across Meta and LinkedIn, retargeting, lookalike scaling once results come in. Coordinates with the design and copy team on creative briefs. Owns the spend allocation and reporting.Network Activation EngineThe warm network motion. Cheat sheets, sequencing, CRM logging, conversion tracking from network call to qualified meeting. Coordinates with the client's leadership on direct outreach to first-degree contacts.GTM infrastructureCRM build and ongoing pipeline management in GoHighLevel. Lead routing logic across sales line owners. ICP scoring (firmographic, behavioral, intent). Sales enablement assets in coordination with the strategy and design teams. Reporting dashboards that the client's leadership can use weekly.AI and automation layerDesigning and shipping AI-assisted workflows for prospect research, enrichment, personalization at scale, prospect brief generation, follow-up automation, and CRM hygiene. Building review-queue logic so high-value targets get human review and the long tail runs automated.Team and resource managementYou will manage the GTM specialist pod (lead gen, copy, SEO, marketing automation, CRM). Briefing, review, prioritization, and holding the team to pipeline outcomes is part of the role. You report to the Head of Strategy on plan and outcomes, and run the team on execution.
Tools you should be fluent in
Lead sourcing and enrichment: Apollo, Clay, LinkedIn Sales Navigator, ZeroBounce or equivalent validation
Outbound: Instantly, Smartlead, or equivalent cold email platforms. Strong understanding of deliverability infrastructure
CRM and pipeline: GoHighLevel (preferred), HubSpot, or comparable. Lead routing, scoring, lifecycle automation
Paid: LinkedIn Ads Manager, Meta Ads Manager, Google Ads. Custom audience and retargeting strategies
SEO and content: Ahrefs or equivalent. Comfortable briefing and reviewing SEO and content work even if not the primary executor
Analytics: GA4, attribution frameworks, basic reporting builds in CRM or Looker
AI tooling: Claude, ChatGPT, prompt design for outbound personalization and brief generation, comfortable with no-code automation (Zapier, Make) and curious about agentic workflows