Manager Digital Marketing

Description:

𝗥𝗢𝗟𝗘𝗦 & 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:

• Develop and implement a comprehensive digital marketing strategy for MCB Islamic Bank
• Responsible and accountable for all digital content creation, execution and maintenance
• Will be responsible and accountable to ensure that all Digital activities are executed according to the organization’s guidelines and conducted in liaison and cooperation with the relevant stakeholders
• Coordinate and manage end to end digital/social media activities
• Prepare and manage digital marketing budget
• Manage MCB Islamic social media accounts
• Responsible for working with media, creative agencies and in house design team
• Responsible for carrying out ATL & BTL campaigns to achieve digital marketing objectives
• Develop and track KPIs to measure the effectiveness of the digital campaigns and optimize them for maximum ROI
• Conduct research and keep up-to-date with the latest digital marketing trends and technologies to ensure the bank stays ahead of the competition
• Analyze and report on the performance of digital campaigns to senior management and stakeholders

𝗗𝗘𝗦𝗜𝗥𝗘𝗗 𝗦𝗞𝗜𝗟𝗟𝗦

• Highly motivated with strong self-learning abilities
• Excellent oral and written communication skills
• Strong Analytical Skills
• In depth knowledge of search engine optimization
• Proficient in Social media management