Description:
We are seeking a skilled and detail-oriented Local SEO Specialist to manage and optimize local business listings across multiple platforms. The ideal candidate will have hands-on experience auditing, optimizing, and maintaining listings in Google Business Profile (GBP), Bing, and Apple, as well as managing citation campaigns and creating consistent, engaging posts.
This role requires the ability to schedule an average of 20 to 25 posts per day using posting software, create accompanying images using pre-made Canva templates, and ensure all local listings are fully optimized for visibility.
🕵️ Key Responsibilities
Google Business Profile (GBP) Optimization and Posting
- Regularly audit and optimize GBP listings to ensure accuracy and maximize local SEO performance
- Schedule and publish 20 to 25 posts per day across multiple locations using provided posting software
- Create post images using pre-made Canva templates for consistency and branding
- Implement best practices for GBP content including posts, photos, and updates to improve local ranking
- Assist in location verification using Google support and other resources
Bing Listings Management
- Complete audits, verification, and full optimization of business listings on Bing to enhance local search visibility
Apple Listings Management (Experience a Plus)
- Audit, verify, and optimize Apple business listings to ensure correct and updated information
Citation Campaign Management (Mandatory)
- Must have proven experience using Brightlocal to manage aggregators
- Must be able to execute bulk citation submissions via Marketers Center to expand visibility across directories
Tools and Software You Will Use
- Local Falcon - Rank tracking, Google listing change alerts
- Brightlocal – Aggregator management and citation tracking (required)
- Marketers Center – Bulk citation submissions (required)
- Social Media Scheduling Software – GBP scheduling for posts and photos
- Canva – Create branded images using pre-made templates
- Click Up (or similar) – Project and task management
👍 Required Skills
- Proven experience in Local SEO including Google Business Profile, Bing, and Apple listing optimization
- Ability to schedule an average of 20 to 25 posts per day using posting software
- Strong desire to learn and continuously improve internal systems and processes.
- Proficiency with Canva for image creation using pre-made templates
- Mandatory experience with Brightlocal and Marketers Center for citation management
- Familiarity with local search ranking factors and best practices
- Excellent organizational and communication skills for client collaboration and reporting