Junior Marketing Executive

Description:

A growing organization based at IBA City Campus, Karachi, is hiring a Junior Marketing Executive to contribute to brand development, campaign execution, and user acquisition. This is a full-time, on-site role from 1:00 pm to 10:00 pm, ideal for a digitally savvy professional who is passionate about marketing and growth strategies.

Key Responsibilities:

• Execute digital marketing strategies and manage various social media platforms.

• Launch and manage paid ad campaigns on Google, Meta (Facebook/Instagram), and LinkedIn.

• Create and publish engaging blogs, newsletters, and press releases to enhance brand communication.

• Collaborate effectively with content creators and design teams for consistent messaging and visuals.

• Monitor campaign KPIs and compile performance reports to assess success and areas for improvement.

• Manage email marketing platforms such as Mailchimp or Sendinblue, and maintain lead generation funnels.

• Conduct comprehensive market and competitor research to inform strategic decisions.

Requirements:

• Bachelor’s degree in Marketing or a related field.

• 1–2 years of hands-on experience in digital marketing.

• Proficient with SEO tools, Google Analytics, Meta Business Suite, and email marketing platforms.

• Strong command of communication and copywriting skills.

• Creative thinker with a performance-oriented mindset.