Description:
We are seeking a highly motivated and results-driven Influencer Marketing & Affiliate Manager to lead our outreach, negotiation, and strategy in the dynamic fitness and health niche. The ideal candidate will be a proactive and strategic individual with a proven track record of securing impactful influencer partnerships, driving affiliate sales, and managing successful PR and collaboration initiatives. This role is crucial in expanding our brand's reach and building strong relationships with key influencers and affiliates.
Responsibilities
Influencer Outreach & Negotiation:
- Identify, research, and engage relevant influencers within the fitness and health space, focusing on securing barter and paid collaborations.
- Negotiate favorable terms and contracts with influencers, ensuring optimal ROI.
- Develop and execute comprehensive influencer marketing strategies aligned with brand goals.
Affiliate & Referral Program Management:
- Design and implement an effective affiliate and referral program to drive sales and brand awareness.
- Recruit and manage a network of high-performing affiliates.
- Track and analyze affiliate performance, optimizing campaigns for maximum results.
PR & Collaboration Strategy:
- Develop and execute PR and collaboration strategies to enhance brand visibility and reputation.
- Identify and secure strategic partnerships with complementary brands and organizations.
Operational Management:
- Manage product shipments to influencers, ensuring timely and accurate delivery.
- Create and manage influencer discount codes.
- Maintain detailed tracking sheets for influencer and affiliate performance.
- Draft and finalize influencer contracts.
Team Collaboration:
- Collaborate with the content team to develop engaging scripts and content for influencer campaigns.
- Act as a key point of contact for influencers and affiliates.
- Embrace the importance of this role within the business.
Qualifications & Skills
- Proven experience in influencer marketing and affiliate program management, preferably within the fitness and health industry.
- Strong negotiation and communication skills.
- Excellent organizational and project management abilities.
- Ability to identify and evaluate relevant influencers and affiliates.
- Experience in contract negotiation and management.
- Proficiency in tracking and analyzing campaign performance.
- Ability to work independently and as part of a team.
- Strong understanding of social media platforms and influencer marketing trends.
- Strong understanding of affiliate marketing.