Influencer Marketing Executive

Description:

What you'll actually do

• Build and manage relationships with influencers, creators, and beauty communities across Instagram and TikTok
• Plan and coordinate PR packages and seeding for launches and campaigns - lists, logistics, follow-ups, the whole pipeline
• Scout new and rising creators before everyone else does, and keep an organized creator database
• Negotiate collaborations and manage them from outreach to posted content
• Turn PR moments into viral content opportunities with the content team
• Track coverage and creator content, and report on what each campaign actually generated
• Communicate confidently and professionally - you are the brand in every DM and email

What we're looking for

• 1–3 years in PR, influencer marketing, or creator partnerships (brand or agency side)
• Deep fluency in TikTok/Instagram beauty culture and the Pakistani creator landscape
• Organized to a fault: comfortable managing trackers in Google Sheets/Notion
• Excellent written communication and follow-through