In-house Google & Meta Ads Specialist

Description:

Responsibilities

• Manage and optimize Google & Meta campaigns (lead gen, conversions, traffic, e-com).
• Track and analyze performance (CPC, CTR, CPL, CPM, ROAS).
• Run A/B tests for creatives, copy, targeting, and landing pages.
• Create creative briefs for design/copy teams.
• Report results and lead client calls.
• Solve technical issues and ensure tracking is set up correctly.
• Create creative briefs for the designers and video editors.
• Manage and lead a team.

Requirements

• Must be an expert in Google PPC and must have some experience on Meta.
• 3+ years of experience with Google & Meta Ads and managing clients.
• Excellent English communication skills are required, with the ability to confidently handle client calls.
• Strong knowledge of GA, Tag Manager, Pixel, and Events Manager.
• Familiarity with GoHighLevel, ClickFunnels, or similar tools.
• Highly technical, problem-solver, and team player.