Head Of Product Marketing

Description:

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗥𝗼𝗹𝗲

➜ This is a leadership role focused on Amazon buyer psychology and conversion, not graphic design.

➜ You will own the creative direction and positioning of Amazon brands for the American market.

➜ All Amazon creatives, listing images, A+ content, EBC, storefronts, and brand assets, will require your final approval.

➜ Your goal is simple: ensure every creative attracts attention, builds trust, and converts.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

➜ Review and approve all Amazon creatives (listing images, A+, EBC, storefront visuals)

➜ Guide designers on positioning products for the U.S. Amazon audience

➜ Define image sequence strategy, hero messaging, benefit hierarchy, and comparison visuals

➜ Ensure creatives align with buyer objections, psychology, and Amazon best practices

➜ Analyze competitor listings and improve creative positioning

➜ Collaborate with PPC and brand teams to align creatives with traffic strategy

➜ Maintain consistency in brand voice, messaging, and visual storytelling

➜ Continuously optimize creatives based on performance data and market trends

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

➜ Strong understanding of American consumer behavior on Amazon

➜ Conversion-focused marketing mindset

➜ Hands-on experience with Amazon listings, A+ content, and brand positioning

➜ Ability to give clear, actionable feedback to designers

➜ Strong English communication with an American tone and messaging sense

➜ Bachelor’s degree in Marketing, Business, or related field (experience may substitute education)