Head Of Marketing

Description:

We are looking for a commercially sharp marketing leader with strong brand and portfolio expertise, P&L and ROMI accountability, a track record of building or scaling lean teams, and the ability to operate with pace and judgement in a fast-changing, agile business environment.

Have the ambition to take a much-loved Pakistani brand onto a bigger global stage and the commercial discipline to make it happen? We would be glad to hear from you.

What you'll own

1. Own master brand equity and portfolio strategy, and give the final call on how the brand shows up everywhere.
2. Lead the new-product-development pipeline, with go/no-go decision at every stage-gate.
3. Direct shopper marketing and Out-of-Home as one integrated funnel, in a category where the point of purchase drives conversion.
4. Set the digital and e-commerce mandate as the channel builds.
5. Own the marketing P&L across A&P, shopper marketing, product development, and digital.
6. Build and coach an agile team, scaling it by contribution, not by a fixed headcount ladder.

Who we're looking for

1. 7–11 years in consumer marketing, including 3+ years in a senior brand or marketing leadership role with P&L accountability.
2. FMCG, consumer goods, or stationery sector experience; a brand-relaunch track record is a strong plus.
3. A proven record of building or scaling a lean marketing organisation.
4. Confident at Board level, and just as effective working directly with the team.