Head Of Brand & Growth Strategy

Description:

We are seeking a Head of Brand & Growth Strategy to lead our performance branding, creative strategy, and parent acquisition funnels. You will be responsible for building Numnumm into Pakistan’s most trusted household name in kids’ nutrition.

You are not just a manager—you are the Growth Driver of Numnumm. You are responsible for constantly asking, "What is our next high-impact growth move?" Whether it is launching a viral brand activation, designing a seasonal parent campaign, testing a novel acquisition funnel, or unlocking strategic brand collaborations, driving top-line growth is directly your mandate.

You deeply understand parent psychology, subscription economics, performance creative strategy, and how to build a category-defining brand without relying on generic marketing playbooks.

You understand parent psychology, subscription models, performance ad creative testing, and organic storytelling that converts busy moms and dads into loyal subscribers.

Key Responsibilities

• Performance Creative Strategy: Develop high-converting ad scripts, hooks, and campaign angles targeting parents (Meta, Google PMax, TikTok).
• Brand Positioning & Storytelling: Own Numnumm’s brand voice around organic health, pediatric nutrition, and parenting convenience.
• UGC & Agency Management: Direct external agencies and internal creators to produce authentic unboxings, kid-taste tests, and parent lifestyle content.
• Growth Analytics: Partner with performance marketers to track CAC, ROAS, Hook Rates, and subscriber retention rates to continuously optimize creatives.
• Product Education Campaigns: Create content educating parents on nutrition balance, organic ingredients, and early childhood growth requirements.

Data-Driven Funnel Optimization: Partner with performance marketers to analyze acquisition metrics (CAC, LTV, ROAS, Hook/Hold Rates, Drop-offs) and continuously test new creative and landing page angles.

• Strategic Expansion & Campaigns: Identify and execute co-branding opportunities, school/pediatric partnerships, seasonal menu drops, and referral engines to unlock new growth channels.

Qualifications & Requirements

Experience: 5+ years leading brand strategy, D2C performance marketing, or creative direction for consumer e-commerce brands (experience in parenting, kids, health, or subscription brands is a major plus).

Direct-Response Copywriting: Mastery in crafting emotional, problem-solving copy tailored to parents and family decision-makers.

Data Fluency: Strong background in performance advertising metrics (CAC, LTV, ROAS, Hook/Hold rates).

Leadership: Exceptional storytelling ability with experience managing agencies, content creators, and marketing channels.