Growth Marketing Manager

Description:

We are launching a consumer app and we need someone who owns the number. Not brand awareness. Not impressions. Installs, activations, and paying users.

What you will do
- Own paid acquisition across Meta, Google, TikTok, and Apple Search Ads
- Run install and subscription campaigns end to end: creative briefs, targeting, budget, iteration
- Own CAC, LTV, payback period, and blended acquisition cost as working numbers you defend weekly
- Build and optimise the funnel from install to activation to first payment
- Run app store optimisation and iterate on store listings, screenshots, and copy
- Set up and read attribution and analytics properly
- Test relentlessly. Kill what does not work fast

What you need
- 3+ years running paid acquisition for a mobile app or consumer product
- Demonstrable results. Bring numbers: spend managed, CAC achieved, scale reached
- Fluency with Meta Ads Manager, Google Ads, and mobile attribution tools
- You think in unit economics, not vanity metrics
- Strong creative instinct. The best performance marketers brief great ads, they do not just buy media