Description:
Are you a Google Ads expert who knows how to scale brands, drive performance, and optimize for real ROI?
We’re looking for a Senior Media Buyer / Performance Marketer with hands-on experience running high-performing campaigns — especially in ecommerce and service-based businesses.
✅ What We’re Looking For:
- 2–4+ years of experience in a performance marketing role (agency background preferred)
- Proven success in running and scaling Google Ads (Search, Display, Shopping, Performance Max)
- Strong grip on campaign structure, keyword strategies, ad copywriting & optimization
- Experience with Facebook/Meta Ads is a major plus
- Proficient in conversion tracking, remarketing, audience targeting & analytics
- Understanding of sales funnels, landing page optimization & user journeys
- Experience with ecommerce platforms (Shopify, WooCommerce, etc.) or lead-gen funnels for service businesses
- Hands-on with tools like Google Tag Manager, Google Analytics, and UTM tracking
- Ability to manage & report on campaigns with budgets ranging from PKR 200k to 2M+
🎯 Key Responsibilities:
- Build, manage, and optimize Google Ads campaigns for ecommerce and service-based clients
- Drive growth while keeping ROAS and CPA in check
- Collaborate with content/design team for ad creatives and landing pages
- Monitor performance, run A/B tests, and scale winning campaigns
- Generate weekly/monthly reports on KPIs and insights
- Contribute to client strategy meetings and campaign planning
- Stay up-to-date with new ad trends, formats, and Google algorithm updates