Google & Meta Ads Performance Marketer

Description:

Are you a data-driven performance marketer who lives and breathes ads? At IPG Digital, we’re on the hunt for a conversion-focused specialist who knows how to scale campaigns and generate real ROI across Google Ads and Meta Ads (Facebook/Instagram).

🔍 What We’re Looking For:

✔ Hands-on experience with Google Ads (Search, Display, YouTube)

✔ Expertise in Meta Ads (Pixel, CAPI, Retargeting, WhatsApp Ads)

✔ Strong understanding of sales funnels, ad tags/events, and CRO

✔ Ability to analyze data and optimize for high ROAS & low CPL

✔ Creative + analytical mindset — obsessed with performance metrics

✔ Based in Lahore and available to work on-site