Description:
Lyzoo Growth is looking for a results-driven Google Ads Specialist to plan, launch, and optimize lead-generation and e-commerce campaigns on Google Ads. You will own campaigns end-to-end across Search, Display, Shopping, YouTube, and Performance Max, and be directly accountable for driving qualified leads and conversions/sales at an efficient cost for the clients we support. You’ll work closely with our creative, marketing, and account teams to turn business goals into effective advertising strategies and continuously improve campaign performance. This role offers the opportunity to manage campaigns across diverse industries and make a measurable impact on client growth
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Key Responsibilities
- Plan, build, manage, and optimize full-funnel Google Ads campaigns for both lead-generation and e-commerce clients across relevant markets.
- Manage campaigns across Search, Performance Max, Shopping, Display, and YouTube, selecting campaign types and structures based on business objectives.
- Conduct detailed keyword research, search-term analysis, competitor research, negative keyword management, audience research, and search-intent analysis.
- Develop and optimize campaign and ad-group structures, Responsive Search Ads (RSAs), assets, audience signals, product groups, and landing-page strategies.
- Manage and optimize bidding strategies including tCPA, tROAS, Maximize Conversions, Maximize Conversion Value, and Maximize Clicks, based on campaign objectives and available data.
- Continuously optimize campaigns based on ROAS, CPA, CPL, CAC, CTR, CPC, CPM, conversion rate, impression share, revenue, conversion value, and lead quality.
- Manage budgets, pacing, and scaling while identifying wasted spend, search-term inefficiencies, creative/asset fatigue, underperforming products, and opportunities for profitable growth.
- Work closely with SEO, Web, Creative, Social Media, Video, and Client Success teams to improve landing pages, ad creatives, messaging, offers, tracking, and overall funnel performance.
- Manage and troubleshoot Google Ads conversion tracking, GA4, Google Tag Manager (GTM), enhanced conversions, UTM tracking, and conversion events for leads, calls, forms, purchases, add-to-carts, checkouts, and other key actions.
- Analyze campaign and funnel data, identify performance gaps or tracking discrepancies, and prepare weekly/monthly reports with actionable insights, testing recommendations, and scaling opportunities.
- Stay updated with Google Ads AI-driven automation, Performance Max developments, bidding changes, attribution updates, platform policies, and paid search best practices.
Requirements
- 3+ years of hands-on Google Ads experience, preferably within a digital marketing or performance marketing agency managing multiple client accounts.
- Proven experience managing both lead-generation and e-commerce/conversion campaigns, including responsibility for budgets, optimization, and measurable performance outcomes.
- Strong technical understanding of Google Ads, including Search, Performance Max, Shopping, Display, YouTube, keyword strategy, match types, bidding, search intent, audiences, and campaign scaling.
- Strong command of performance marketing metrics including CPL, CPA, CAC, CTR, CPC, CPM, CVR, ROAS, AOV, revenue, conversion value, and impression share, with the ability to connect platform performance to actual business results.
- Practical experience with GA4, Google Tag Manager, Google Ads conversion tracking, enhanced conversions, Merchant Center, product feeds, UTM tracking, and attribution, including troubleshooting tracking discrepancies.
- Strong analytical and problem-solving skills, with the ability to independently manage multiple accounts, interpret data, structure tests, communicate insights, and make performance-driven decisions.