Google Ads Specialist

Description:

We are looking for an experienced Google Ads Specialist to join our Marketing team at [Your Company Name]. You will be responsible for designing, executing, and optimizing Google Ads campaigns to achieve marketing goals across various projects. This is a fully remote, part-time role, perfect for professionals seeking a flexible opportunity to complement their current workload.

Key Responsibilities:

Plan and manage Google Ads campaigns (Search, Display, Performance Max, etc.).

Perform keyword research, audience segmentation, and budget optimization.

Track and analyze campaign performance, providing data-driven recommendations for improvement.

Work with the internal Marketing team to ensure campaigns align with company objectives.

Required Qualifications:

Minimum of 2-3 years of experience managing Google Ads campaigns, specifically within Marketing teams across multiple companies.

Currently employed in a Marketing role at one or more companies (preference for multi-tasking Marketing teams or agencies).

Proficient in tools like Google Ads Editor and Google Analytics.

Deep understanding of ROI optimization, A/B testing, and key metrics (CPC, CPA, CTR, etc.).

Strong analytical skills and ability to create actionable reports.

Capable of working independently and managing time in a remote setting.

Preferred Qualifications:

Google Ads certification or experience with additional ad platforms (e.g., Meta Ads, TikTok Ads).

Prior work with Marketing teams at small and medium-sized enterprises (SMEs), particularly in the U.S. or global markets.