Description:
As a Google Ads Analyst at Flairox, you will play a crucial role in developing and executing our Google Ads strategy. This position is ideal for someone who thrives in a fast-paced environment and is keen to contribute to the success of diverse marketing campaigns through expert campaign management and data-driven optimisation strategies.
Responsibilities:
- Design, implement, and manage PPC campaigns across Google Ads, including search, display, and Performance Max campaigns.
- Configure and optimize Google Merchant Center for seamless integration with Google Ads.
- Set up and maintain Google Analytics and Google Search Console, utilizing these tools to monitor and report on campaign performance.
- Conduct continuous A/B testing for various campaign elements to refine and enhance performance.
- Analyze and leverage campaign data to adjust strategies and achieve optimal results.
- Create detailed reports on campaign performance, providing insights and actionable recommendations to both the marketing team and senior leadership.
- Collaborate closely with other team members to ensure a unified marketing strategy.
- Stay informed about the latest PPC and SEM trends and best practices to keep Flairox at the forefront of digital marketing innovation.
- Align PPC campaigns with SEO strategies; additional knowledge of on-page and off-page SEO is beneficial.
Qualifications:
- Solid experience managing Google Ads, with a deep understanding of PPC, Google Merchant Center, Google Analytics, and Google Search Console.
- Proven track record of optimizing Google Ads campaigns and utilizing digital marketing tools.
- Strong analytical skills with the ability to derive meaningful insights from data.
- Excellent communication and organizational abilities.
- Ability to work both independently and within a team environment.