Description:
WizVend is looking for a data-driven Paid Media Specialist with strong expertise in Google Ads and Meta Ads to manage and scale eCommerce advertising campaigns for international clients.
🔑 Core ResponsibilitiesGoogle Ads (Primary Responsibility)
- Plan, set up, and manage Google Ads campaigns (Search, Shopping, Display, YouTube, Performance Max)
- Conduct keyword research, audience segmentation, and competitor analysis
- Optimize campaigns for ROAS, CPA, CTR, and conversions
- Manage Google Merchant Center (feeds, disapprovals, optimizations)
- Perform A/B testing on ad copy, landing pages, and bidding strategies
- Monitor budgets and ensure efficient spend allocation
Shopify & Conversion Tracking
- Strong understanding of Shopify store structures and funnels
- Implement and manage conversion tracking using:
- Google Tag Manager (GTM)
- Google Analytics (GA4)
- Meta Pixel
- Identify and resolve tracking issues impacting performance
Facebook / Meta Ads
- Plan and execute Facebook & Instagram ad campaigns
- Manage full-funnel strategies (Awareness, Consideration, Conversion, Retargeting)
- Lead creative testing (audiences, creatives, formats)
- Analyze data and optimize campaigns accordingly
Social Media Marketing (Strategic Level)
- Contribute to overall social media marketing strategy
- Align paid campaigns with organic social efforts
- Provide performance-based input on content direction
Reporting & Collaboration
- Prepare weekly and monthly performance reports with insights
- Translate data into actionable recommendations
- Collaborate with designers, content teams, and stakeholders
- Communicate performance clearly to non-technical clients
✅ Required Skills & ExperienceMust-Have
- 2–4+ years of hands-on experience managing Google Ads
- Proven experience with eCommerce brands (Shopify preferred)
- Strong command of:
- Google Ads
- Google Merchant Center
- GA4 & GTM
- Experience managing Meta (Facebook & Instagram) Ads
- Strong analytical and problem-solving skills
- Ability to manage campaigns end-to-end independently