Go-to-market (gtm) Lead

Description:

Own outbound GTM execution end-to-end and help take the company from zero to first meaningful traction.

You’ll be responsible for building ICPs, launching outbound campaigns, closing early customers, and setting up repeatable revenue systems.

🔧 What You’ll Be Doing

• Define and refine Ideal Customer Profiles (ICPs) & buyer personas
• Build targeted lead lists using Apollo & Clay
• Set up and manage outbound email infrastructure (domains, inboxes, warm-up)
• Configure and monitor SPF, DKIM, and DMARC for deliverability
• Launch, optimize, and scale cold email & LinkedIn outbound campaigns
• Run multiple campaigns simultaneously with A/B testing and performance tracking
• Manage CRM, pipelines, and reporting in HubSpot
• Drive deals through the full sales lifecycle, from first touch to close

🧰 Tools You’ll Work With

Apollo, Clay, LinkedIn Sales Navigator, Instantly or Lemlist, email warm-up tools, Google Workspace or Microsoft 365, HubSpot, Zapier or Make, and deliverability testing tools.

👤 Who We’re Looking For

• Strong GTM / outbound sales background with measurable results
• Proven experience generating USD 1M+ in revenue via outbound lead generation
• Experience working with early-stage startups
• Bonus: experience with Pakistani startups expanding into UAE / MENA
• Highly confident in persona definition, messaging, and campaign design
• Comfortable with commission-driven compensation and performance ownership