Description:
We are looking for a results-driven Local SEO & Generative Engine Optimisation (GEO) Specialist to join our team and drive our visibility across Google Search, Google Maps, and AI-powered search engines (such as ChatGPT, Google Gemini, and other generative platforms).
The ideal candidate will have a strong understanding of local SEO, search engine algorithms, and emerging AI-driven search trends, along with a data-driven mindset to improve rankings, increase local traffic, and boost conversions.
Key Responsibilities
1- Local SEO Strategy & Execution
- Develop and implement local SEO strategies to improve rankings in Google Search and Google Maps (Local Pack)
- Optimize and manage Google Business Profile (GBP) listings
- Build and manage local citations and directory listings
- Implement location-based keyword strategies
2- Generative Engine Optimisation (GEO)
- Optimize content to appear in AI-generated search results (ChatGPT, Gemini, Perplexity)
- Structure content for featured snippets, AI summaries, and voice search
- Develop entity-based SEO strategies and semantic content frameworks
- Create high-authority, structured content that AI engines can easily interpret and surface
- Monitor and adapt to AI search trends and algorithm changes
3- On-Page & Technical SEO
- Optimize website structure, metadata, schema markup, and internal linking
- Implement local schema (LocalBusiness, FAQ, Service schema) for better search visibility
- Conduct technical SEO audits (site speed, mobile optimization, crawlability, indexing issues)
- Improve Core Web Vitals and user experience
4- Keyword Research & Content Strategy
- Conduct local and intent-based keyword research
- Identify high-conversion, geo-targeted keywords
- Collaborate with content teams to create SEO-optimized landing pages and blog content
- Develop industry-specific landing pages
5- Off-Page SEO & Authority Building
- Build high-quality local backlinks and citations
- Develop PR and outreach strategies for link building
- Manage partnerships for local SEO authority growth
6- Performance Tracking & Reporting
- Track SEO performance using:
- Google Analytics
- Google Search Console
- Ahrefs / SEMrush
- Monitor:
- keyword rankings
- organic traffic
- local rankings (map pack)
- conversions and leads
- Provide data-driven insights and actionable recommendations
7- Collaboration & Execution
- Work closely with developers, designers, and marketing teams
- Implement SEO recommendations across websites and campaigns
- Align SEO strategies with business growth goals
8- Qualifications & Requirements
- Bachelor’s degree in Computer Science, Marketing, or related field (or equivalent experience)
- 5–7 years of experience in SEO (with strong Local SEO experience preferred)
- Proven experience in Local SEO and Google Business Profile optimisation
- Understanding of Generative Engine Optimisation (GEO) or AI search optimisation
- Strong knowledge of:
- Google ranking factors
- local search algorithms
- entity-based SEO