Facebook Ad Manager

Description:

As a media buyer, you'll need to:

· Identify the target audience for a Facebook campaign and decide how best to communicate to that audience to obtain desired results.

· Liaise and build relationships with clients and AM.

· Work with the media planning team to ensure that campaigns are workable and keep the client updated on the approved Facebook strategy.

· Attend meetings with AM in order to report on campaign strategies and results

· Manage budgets, including preparing costing for clients and producing spending updates throughout the campaign

· Undertake research on industry developments in your area, new opportunities and competitors' activity

· Analyze the effectiveness of the campaign and scale and optimize accordingly.