Expert Marketing Manager

Description:

• Responsible for creating Expert Marketing materials and content that improves key performance measures of our brands recommendation levels and Brand Recommended Most Often to drive the credibility and sales of our brands
• Collaborate with Area Expert Marketing/Brand Activation Manager(s) to ensure strategic alignment, provide input into content and materials, and ensure flawless local execution and localization of centrally created expert materials
• Develop an innovative local tactical plan based on aligned brand(s) expert strategy and a deep understanding of local insights
• Deliver expert marketing materials and activities based on local insights for all touch points (advertorials, CLM content, detailing material, leave behinds, training material, digital press releases, PR, symposia, etc.) of both detailing and non-detailing implementation
• Responsible for planning, designing, distribution & reconciliation of all expert promotional and activation related material
• Collaborate with both internal and external stakeholders e.g. Brand Marketing, Medical, Compliance, Legal, ComEx, Sales, agencies etc. to deliver plan, shape the healthcare environment to endorse GSK brands to HCPs and eventually to consumers and comply with the local regulations and GSK SOPs (custodian)
• Effectively manage Expert Marketing A&P spend
• 20% time to be spent in the field analyzing market, competition, trends and create expert strategy with locally relevant insights
• Lead HCO/HCP documentation, TPOs, due diligence required to be fulfilled
• Collaborate with Digital Call Centre team to create locally relevant expert content that improves measures of our brands, manage their performance, sampling, KPIs & storyline
• Any formulation/medical queries from the HCPs to be diverted through the Expert Marketing Manager
• Guide LOCs on detailing priorities as per brands strategy
• Identify investment priorities within the Expert Priority Channels based on robust measurements and ROI
• Provide expert input into winning Market Activation Plans (MAPs) in the context of the expert environment in partnership with the Pakistan Brand Activation Managers 
• Analyse the impact of expert activity on the P&L and develop alternative plans where appropriate
• Develop and manage the Expert Portal for LOC Pakistan
• Understands and abides by GSK policies and procedures, conducts Management Monitoring.
• Uses GSK’s values and expectations to drive actions and decisions