Description:
We are seeking an experienced Email & LinkedIn Marketing Executive to develop and execute strategic email marketing campaigns and LinkedIn outreach initiatives. The ideal candidate will have experience in lead generation, LinkedIn marketing, email automation, campaign optimization, and B2B marketing within the IT/software services industry.
You will collaborate closely with the Business Development and Marketing teams to generate high-quality leads, increase brand awareness, and support business growth.
Key Responsibilities
Email Marketing
- Plan, create, and execute targeted B2B email marketing campaigns.
- Build and manage email lists while maintaining high data quality.
- Design engaging email templates and compelling marketing content.
- Segment audiences and personalize campaigns to improve engagement.
- Monitor campaign performance, including open rates, CTR, and conversions.
- Optimize campaigns through A/B testing and performance analysis.
- Ensure compliance with email marketing best practices and anti-spam regulations.
LinkedIn Marketing
- Develop and execute LinkedIn marketing and lead generation strategies.
- Optimize company and executive LinkedIn profiles.
- Generate qualified B2B leads through LinkedIn Sales Navigator and outreach campaigns.
- Create engaging LinkedIn posts, articles, and promotional content.
- Build and nurture relationships with prospects and decision-makers.
- Participate in LinkedIn communities and industry discussions to enhance brand visibility.
Lead Generation & CRM
- Identify potential clients through LinkedIn, email campaigns, and research.
- Qualify leads before handing them over to the Business Development team.
- Maintain accurate lead records in CRM systems.
- Track outreach activities and prepare weekly performance reports.
Content & Campaign Management
- Collaborate with designers to develop campaign creatives.
- Coordinate marketing calendars and campaign schedules.
- Ensure consistent messaging across all digital channels.
- Stay updated with the latest email marketing and LinkedIn trends.
Performance & Reporting
- Analyze campaign performance using marketing analytics tools.
- Prepare weekly and monthly KPI reports.
- Continuously optimize campaigns to improve lead quality and ROI.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- 2–4 years of experience in Email Marketing, LinkedIn Marketing, Digital Marketing, or B2B Lead Generation.
- Strong understanding of B2B marketing strategies.
- Experience working with the IT or Software Services industry.
- Excellent written English and communication skills.
- Strong analytical and reporting skills.
- Ability to work independently and meet campaign deadlines.