Description:
We're seeking a skilled Email Marketing Specialist to join our growing marketing team. This role is perfect for a mid-level professional who combines creative copywriting skills with technical expertise in email deliverability and data management. You'll be responsible for executing high-volume email campaigns that drive measurable results while maintaining excellent sender reputation.
Key Responsibilities:
Qualifications:
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- Craft compelling email copy that converts, including subject lines, body content, and call-to-action elements
- Develop and execute email marketing campaigns from strategy to deployment
- Manage high-volume daily email sends while optimizing for deliverability and engagement
- Extract, validate, and segment email data from multiple sources to build targeted campaigns
- Utilize data validation tools like ZeroBounce to ensure list hygiene and reduce bounce rates
- Implement catch-all email detection tools such as BounceBan to improve campaign performance
- Monitor and analyze campaign metrics including open rates, click-through rates, and conversion data
- A/B test email elements to continuously improve campaign performance
- Maintain compliance with email marketing regulations (CAN-SPAM, GDPR)
- Collaborate with design and content teams to create cohesive campaign assets
- 3-5 years of experience in email marketing or digital marketing
- Proven track record of writing high-converting email copy across various industries
- Strong experience with email service providers (ESP) and marketing automation platforms
- Hands-on expertise with email validation tools like ZeroBounce, NeverBounce, or similar
- Experience with catch-all detection tools such as BounceBan, EmailListVerify, or equivalent
- Proficiency in data extraction, list building, and audience segmentation
- Understanding of email deliverability best practices and sender reputation management
- Experience managing high-volume email campaigns (50K+ emails daily)
- Strong analytical skills with ability to interpret campaign metrics and optimize performance
- Knowledge of HTML/CSS for email template customization (preferred)