Email Marketing Specialist

Description:

FalconXoft is actively seeking a results-oriented and creative Email Marketing Specialist to join our team at our Lahore office in Gulberg 3. This is a high-impact role designed for professionals who excel at crafting compelling email campaigns, generating quality leads, and communicating with potential clients in international markets—especially the US and UK.

The ideal candidate will possess hands-on experience with outbound marketing strategies, specifically within IT services, and be confident in leveraging cold emailing, outreach platforms, and lead generation tools. If you have a knack for writing persuasive email proposals, love technology, and thrive on hitting KPIs, this role is tailored for you.

As an integral part of our business development function, you will help drive global engagement and build solid B2B pipelines through high-converting cold outreach.

Key Responsibilities:

• Design, execute, and optimize cold email campaigns targeting international clients (US/UK)

• Research, identify, and reach out to high-potential leads using LinkedIn, Apollo.io, and other platforms

• Craft personalized email content and proposals tailored to client pain points and industry relevance

• Segment email lists and apply A/B testing for improving open and conversion rates

• Manage email sequences and monitor deliverability using tools like Mailchimp, SendGrid, Instantly, etc.

• Track email performance metrics, analyze results, and report ROI to leadership

• Coordinate with sales and marketing teams to align messaging and lead generation goals

• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.)

• Continuously improve messaging, targeting, and campaign outcomes

Requirements:

• 2–3 years of hands-on experience in email marketing and lead generation, especially in US/UK markets

• Proven track record in targeting B2B clients for IT services companies

• Proficiency in outreach and automation tools such as LinkedIn Sales Navigator, Apollo.io, Mailchimp, SendGrid, Instantly, etc.

• Exceptional written and verbal English communication skills

• Ability to write persuasive cold email copy and proposals

• Strong attention to detail with a goal-oriented mindset to close leads effectively

• Solid understanding of lead nurturing workflows and CRM coordination

Preferred Qualifications (Bonus):

• Bachelor's or Master's degree in Marketing (BBA/MBA)

• Familiarity with CRM platforms and lead tracking systems

• Experience in content writing or technical outreach

Why Join FalconXoft?

• Be part of a fast-growing IT services company with a global client base

• Collaborate with a passionate team of marketers, developers, and strategists

• On-site work culture that supports collaboration, creativity, and career growth

• Exposure to international markets and high-impact business development campaigns

• Performance-based rewards and growth opportunities