Email Marketing Specialist

Description:

Qualification: Bachelor's Degree

Experience: 4-5 years (Email Marketing, HTML & CSS)

Location: Clifton, Karachi

Job Requirements:

• Develop and implement email marketing campaigns in alignment with company objectives and brand standards.

• Collaborate with the marketing team to refine campaign concepts and content.

• Ensure all campaigns are optimized for performance and deliverability.

• Configure HTML email templates, ensuring they are visually appealing and align with brand guidelines.

• Optimize templates for various email clients and devices, ensuring consistent display.

• Conduct thorough testing of email campaigns to ensure error-free execution.

• Validate all links, email forms, and dynamic content in emails.

• Test email deliverability across different email clients and ISPs.

• Configure target groups/segmentation within the CRM platform based on marketing strategies.

• Schedule and release email campaigns as per the marketing calendar.

• Ensure timely delivery of all campaign elements.

• Monitor campaign performance using CRM analytics and other relevant tools.

• Ensure all email marketing activities comply with legal and regulatory standards.

• Stay updated on email marketing trends, best practices, and emerging technologies

Skills Required:

• Strong knowledge of HTML, CSS, and email design principles.

• Familiarity with CRM marketing tools and analytics.

• Strong project management abilities.

• Previous experience creating and optimizing email campaigns within an e-commerce or digital marketing environment.

• Knowledge of email deliverability best practices and CAN-SPAM compliance.