Email Marketing Specialist

Description:

• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar, and spelling
• Identify target audience and grow our email list
• Ensure mobile-friendly email templates
• Write, schedule, and deliver newsletters
• Upgrade our email templates using graphics, personalization, and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices

Requirements/Skills

• Proven work experience as an Email Marketing Specialist
• Hands-on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• Ability to work under tight deadlines
• Bachelor’s degree in Marketing or any other relevant field from a reputable university