Description:
We are seeking a results-driven Email Marketing Expert to join our digital marketing team. The ideal candidate will have extensive experience in planning, executing, and optimizing email marketing campaigns that drive engagement, lead generation, customer retention, and revenue growth. The candidate must possess strong analytical skills and a proven track record of delivering measurable results through email marketing strategies.
Key Responsibilities
- Develop, execute, and manage email marketing campaigns from concept to deployment.
- Create and implement automated email workflows, drip campaigns, and customer journeys.
- Segment email lists to improve targeting, personalization, and campaign performance.
- Monitor campaign metrics including open rates, click-through rates, conversions, and ROI.
- Conduct A/B testing on subject lines, content, CTAs, and email designs.
- Ensure compliance with email marketing regulations and best practices.
- Maintain email database hygiene and optimize deliverability rates.
- Collaborate with content, design, and sales teams to create engaging email content.
- Generate performance reports and provide actionable recommendations for improvement.
- Stay updated with industry trends, emerging technologies, and email marketing best practices.
Requirements
Mandatory Qualifications
- Minimum 3 years of proven experience in Email Marketing.
- Hands-on experience with leading email marketing platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, ConvertKit, or similar tools.
- Proven track record of achieving campaign objectives and measurable business results.
- Strong understanding of email automation, segmentation, personalization, and lifecycle marketing.
- Experience with campaign performance analysis and reporting.
- Knowledge of email deliverability standards and best practices.