Description:
We are looking for Email Marketing Executives who will be responsible for implementing and executing email marketing campaigns in line with the marketing plan and brand guidelines.
We are a passionate group of professionals, and would welcome an equally dedicated person to join our team!
Requirements
- Previous experience of 2 to 4 years within a direct marketing role
- Previous experience of creating email marketing campaigns
- Self-motivated and independent worker
- Strong copywriting and communication skills with excellent English skills
- Experience using marketing automation platforms such as Pardot, Hubspot, Marketo etc.
- Strong organization skills Desirable:
- Experience of working with HTML
Responsibilities
- Create, deploy, and monitor email marketing campaigns using various platform; including ad hoc email campaigns, and nurture/drip-based and trigger automated email communication.
- Ensure that there’s brand consistency across all campaigns and messages.
- Help to create and test new email marketing templates and direct marketing communications.
- Analyze and report on the success of adhoc and automated email marketing campaigns, providing suggestions and ideas for future campaigns.
- Create quality content and proofread any copy that needs reviewing.
- Ensure accurate and targeted database selection including segment optimization.
- Create timely communications across marketing automation workflows, increasing customer engagement.
- Carrying out testing on adhoc and automated marketing campaigns to maximize results.
- Assist with the production of the overall marketing plan for the coming year
- Assist with the management of the email database, checking the quality of the email addresses
- Cleaning up the bounce backs from email marketing campaigns, including updating any changed information of prospects within the database Person Specification