Description:
We are looking for a highly motivated Email Marketing Engineer (SendGrid) to join our team. In this role, you will be responsible for designing, building, and maintaining automated customer communication systems across multiple platforms. You will work closely with developers, designers, marketing teams, and product managers to create reliable, scalable, and personalized customer journeys. The ideal candidate has strong experience with marketing automation platforms, email infrastructure, API integrations, CRM systems, and customer engagement workflows.
Key Responsibilities :
Marketing Automation
- Have a good communication :
- Design, build, and maintain automated marketing and customer communication workflows.
- Develop customer journeys for onboarding, engagement, retention, and re-engagement.
- Create and optimize automation campaigns based on user behavior and business requirements.
- Build personalized communication using dynamic content and segmentation.
Email Systems
- Manage SendGrid and other email delivery platforms.
- Create and maintain responsive HTML email templates.
- Configure dynamic email templates using Handlebars or similar templating engines.
- Monitor email delivery, open rates, click-through rates, bounce rates, spam complaints, and overall campaign performance.
- Ensure email authentication is correctly configured (SPF, DKIM, DMARC).
CRM & Customer Data
- Integrate CRM platforms with marketing automation tools.
- Manage audience segmentation and customer lists. Build workflows based on customer activities, form submissions, tags, and events.
- Ensure customer data is synchronized across integrated systems.
API Integrations
- Integrate marketing platforms with web applications using REST APIs and Webhooks.
- Work with developers to automate transactional emails and customer notifications.
- Maintain API documentation and troubleshoot integration issues.
Reporting & Analytics
- Generate campaign performance reports.
- Analyze customer engagement metrics.
- Recommend improvements to increase conversion rates and user engagement.
- Monitor automation performance and identify optimization opportunities.
Technical Operations
- Troubleshoot email delivery and automation issues.
- Maintain automation documentation.
- Test workflows before deployment.
- Ensure automation processes are secure, scalable, and reliable.
Required Skills:
- Excellent Communication Skills
- 2+ years of experience with marketing automation platforms.
- Strong experience with SendGrid.
- Experience with email template development (HTML/CSS).
- Experience working with REST APIs and Webhooks.
- Knowledge of email authentication (SPF, DKIM, DMARC).
- Experience with customer segmentation and automation workflows. Familiarity with CRM systems.
- Strong troubleshooting and analytical skills.
- Excellent attention to detail.