Digital Pr Executive

Description:

Symmetry Group is seeking a Digital PR Executive to lead data-driven PR campaigns, foster relationships with media influencers, and enhance brand visibility. The ideal candidate should have a strong background in digital PR, influencer marketing, and media relations, working within a fast-paced digital marketing agency.

Key Responsibilities:

✔ Develop & Execute PR Campaigns: Create and implement data-driven digital PR campaigns to boost brand exposure.
✔ Influencer & Media Relations: Build and maintain strong connections with influencers, bloggers, and media outlets.
✔ Content Creation: Write engaging press releases, blog content, and social media stories to drive brand awareness.
✔ Strategy Integration: Work closely with internal teams to align PR efforts with digital marketing strategies.
✔ Market Research & Trend Monitoring: Stay updated on media coverage, industry trends, and competitor activities to identify PR opportunities.
✔ Performance Analysis: Track and analyze campaign performance, providing insights for strategy optimization.
✔ Negotiation & Budget Management: Manage influencer contracts and budgets to maximize ROI.

Qualifications & Skills:

✅ Education: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
✅ Experience: Minimum 2+ years in digital PR or influencer marketing, preferably in a digital marketing agency.
✅ Strong Communication Skills: Ability to craft compelling PR messages and maintain relationships with media contacts.
✅ Analytical Mindset: Ability to track, measure, and optimize digital PR campaigns for maximum impact.
✅ Negotiation & Budgeting Skills: Experience in managing partnership contracts and budget allocations.
✅ Creative & Strategic Thinking: Ability to innovate PR strategies that drive engagement and brand recognition.

Why Join Symmetry Group?

🚀 Dynamic Work Environment: Be part of a leading digital marketing & PR firm.
📈 Career Growth: Work on high-impact PR campaigns with top-tier brands.
💡 Innovative Projects: Get involved in cutting-edge digital PR strategies.
💰 Competitive Salary & Benefits: Earn between PKR 75,000 – 110,000, based on experience and expertise.