Digital Outreach Specialist

Description:

Crimson Digital is a London-based digital marketing and software development agency and we're growing our Pakistan-based team.

We're looking for someone who can run multi-channel outreach campaigns — cold email, LinkedIn prospecting, Upwork and Fiverr bidding — and write personalised, research-driven messages that actually get replies.

This isn't a generic blasting role. We want someone who thinks about the prospect, understands their pain points, and crafts outreach that speaks directly to them.

What You'll Be Doing:

→ Plan and execute cold email outreach campaigns with personalised sequences and consistent follow-ups

→ Conduct LinkedIn outreach — connection requests, personalised messages, and nurturing conversations

→ Bid on Upwork and manage our Fiverr profile — writing tailored proposals that win projects

→ Write research-driven outreach copy that speaks to each prospect's specific situation — never generic, always relevant

→ Manage and prioritise prospect lists and keep the CRM updated with every interaction

→ Work closely with the wider sales and outreach team to keep the pipeline moving

What We're Looking For:

→ 1–2 years of experience in B2B outreach, lead generation, or a sales development role

→ Proven hands-on experience with cold email and LinkedIn outreach

→ Familiarity with tools like Apollo.io, Lemlist, HubSpot, or similar

→ Strong written English — clear, persuasive, and professional

→ Someone who genuinely enjoys researching businesses, spotting their gaps, and writing copy that converts

→ Upwork or Fiverr experience is a plus — we'll train the right person