Digital Marketing Specialist

Description:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.
• Plan and manage all phases of the digital marketing department including marketing database, email, and display advertising campaigns.
• Improve and control campaign budgets.
• Design and maintain social media platforms.
• Provide detailed reports on our marketing campaign’s overall performance.
• Work with advertising and media experts to develop marketing outcomes.
• Recognize the newest trends and technologies affecting the industry.
• Assess important metrics that influence the website traffic, service quotas, and target audience.
• Run Facebook ads in the local market and US market.
• Operate with the team to brainstorm new and innovative growth plans.