Digital Marketing Specialist

Description:

We are seeking an experienced Digital Marketing Specialist to build, execute, and scale high-performing digital marketing campaigns from our Lahore office. In this role, you will be responsible for driving international client acquisition (B2B dental professionals and labs), building brand equity across digital channels, optimizing web traffic, and managing end-to-end performance marketing efforts.

Key Responsibilities

•Strategy & Campaign Execution
•Develop and execute multi-channel digital marketing strategies focused on acquiring global B2B clients (dentists, orthodontists, and dental labs).
•Email compaigns
•Plan, launch, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and industry-specific digital networks.
Build and manage content calendars that align with brand positioning and clinical value propositions.
•Produce high-quality digital content (social media copy, web copy, email sequences, and promotional materials) designed for a B2B audience.

Preferred Qualifications

•Prior experience in the B2B healthcare, medical technology, or dental/orthodontic sectors.
•Experience with international lead generation and target market expansion.
•Bachelaor's degree in relevant field.