Digital Marketing Specialist

Description:

Knowledge Management is a global IT services company specializing in delivering cost-effective and high-quality technology solutions across various industries, including Banking, Insurance, Education, Retail, and more. With extensive expertise in consultancy, web development, hosting, and call center services, Knowledge Management serves clients both locally and internationally. The company has a strong presence in North America, Europe, and the Middle East, built on successful offshore projects and ongoing partnerships. Knowledge Management is committed to excellence and is in the process of implementing SEI CMM and ISO 9001 certified software processes.

🔹Required Skills & Qualifications

Proven experience in Digital Marketing and Social Media Marketing

Strong knowledge of SEO (keyword research, ranking strategies, and technical basics)

Hands-on experience with Google Ads, Google Analytics, and SEM

Experience with Meta Ads (Facebook & Instagram)

Familiarity with YouTube Ads and video marketing strategies

Strong analytical skills with the ability to interpret campaign data

Excellent communication and content creation skills

Familiarity with modern marketing tools and platforms

🔹 Key Responsibilities

Plan, execute, and optimize digital marketing campaigns

Manage social media platforms (Facebook, Instagram, YouTube, etc.)

Implement SEO strategies to improve website rankings

Manage paid advertising campaigns (Google & Meta Ads)

Analyze campaign performance and provide actionable insights

Create engaging content and marketing strategies.