Digital Marketing Specialist

Description:

Neurovise AI-powered Solutions is looking for a Digital Marketing Specialist to help grow our brand, generate qualified leads, and strengthen our online presence across all key digital channels.
Key Responsibilities
Plan and execute campaigns across Google Ads (Search, Display, and Performance Max), social media, email, and other digital platforms.
Configure and optimize Google Ads pay-per-click (PPC) campaigns, including keyword research, bidding strategies, ad groups, and conversion tracking.
Monitor and analyze performance using analytics tools, and optimize campaigns based on data and ROI.
Collaborate with content, design, and sales/BD teams to ensure consistent messaging around our AI-powered services.
Stay updated on digital marketing and AI industry trends and propose new ideas to improve reach and engagement.
Requirements
1–3 years of experience in digital marketing or a similar role, with hands-on experience in Google Ads PPC.
Practical experience in setting up and managing search campaigns: keywords, match types, negative keywords, ad extensions, and landing page alignment.
Strong understanding of SEO, SEM, social media advertising, and web analytics (Google Analytics or similar).
Strong copywriting, creativity, and analytical skills.
Ability to work independently and in a collaborative, fast-paced tech environment.
What We Offer
Competitive salary and performance-based incentives.
Opportunity to work with cutting-edge AI-powered solutions and innovative projects.
Supportive culture with room to experiment, learn, and grow your digital marketing career.
📍 Location: Lahore (Remote-friendly)