Digital Marketing Specialist

Description:

🚀 Avanza Solutions is looking for a passionate and skilled individual to join our team.

• 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭

📍 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Onsite - Karachi
🕒 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: 3-5 Years
⏱️ 𝐒𝐡𝐢𝐟𝐭: Day shift (Mon-Fri)
🕒 𝐉𝐨𝐛 𝐓𝐲𝐩𝐞: Full-Time

𝐉𝐨𝐛 𝐒𝐮𝐦𝐦𝐚𝐫𝐲:
We are looking for a highly motivated Digital Marketing Specialist with expertise in LinkedIn paid campaigns and lead generation. This role will play a key part in driving our brand presence, generating qualified leads, and optimizing performance across digital channels. You will be responsible for managing end-to-end LinkedIn campaigns, creating impactful content, analyzing performance metrics, and working closely with cross-functional teams to align marketing strategies with business goals.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Plan, manage, and optimize LinkedIn paid campaigns to drive engagement and high-quality leads.
• Create engaging and professional content tailored for social media platforms.
• Track, measure, and analyze web analytics to assess campaign effectiveness and ROI.
• Collaborate with internal teams to develop impactful marketing strategies.
• Ensure effective communication of the company’s value proposition to target audiences.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Proven experience in digital marketing, communication, and social media marketing.
• Hands-on expertise in LinkedIn campaigns and lead generation.
• Strong understanding of web analytics and ability to derive actionable insights.
• Excellent content writing and communication skills.
• Strong analytical and problem-solving mindset.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Ability to work independently as well as in a collaborative team environment.