Digital Marketing Specialist

Description:

XFURY is a fast-growing e-commerce brand powered by Shopify, offering premium fitness and lifestyle products. We are looking for a results-driven digital marketing expert to scale our Meta (Facebook/Instagram) ad campaigns and generate consistent sales.

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### **Key Responsibilities:**

* Plan, create, and manage Meta ad campaigns focused on conversions and ROAS.
* Conduct A/B testing on creatives, copy, and audience segments.
* Monitor ad performance and optimize campaigns for better reach, CTR, and purchases.
* Collaborate with our design team (or use your own creatives) to build high-performing ad visuals.
* Use Shopify and Meta Pixel data for retargeting and lookalike audiences.
* Provide weekly performance reports with key insights and actionable strategies.

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### **Requirements:**

* Proven experience running successful Meta ads for Shopify or e-commerce brands.
* Solid understanding of sales funnels, retargeting, and performance optimization.
* Experience with Meta Ads Manager and Shopify analytics.
* Strong communication and reporting skills.
* Ability to work independently and deliver measurable results.